The SMS which are sent with the objective of promoting one’s goods or service are mapped as a promotional one. This category includes any sales & marketing messages which may or may not be desired by the recipient. These messages do not get delivered on NDNC (National Do Not Call) registered number. As there is full planning by TRAI to cut off such unwanted calls & SMS, TRAI has also imposed extra 5 Paisa + Service tax on each such promotional call applying the term Operator’s Cost.
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